Online parcel delivery company ParcelHero has revealed that failed and poor-quality deliveries could cost internet retailers at least £5,300 for every customer that defects to another site.
Delivery issues captured the headlines over Christmas, as a number of budget delivery companies failed to deliver on time, or left items in bins and hedges.
ParcelHero’s Head of Public Relations, David Jinks MILT, says: “IMRG research revealed failed and delayed deliveries cost the UK economy £771m and retailers £473m directly in 2014. But that’s just the tip of the iceberg. What is less appreciated is how much those failed deliveries will cost retailers in lost future earnings. Click here to read more.