Modifications to the Mexican standard labeling requirements (NOM-051-SCFI / SSA1-2010) for prepackaged food and non-alcoholic beverages became effective October 1, 2020.
The updated standards include the addition of various guidelines for the regulated labeling system for all foods and non-alcoholic beverages that are pre-packaged and destined for delivery to the final consumer in Mexico.
New Label Guidelines
Importers involved in food and beverage transactions must include on the label certain information about the content such as added sugar, saturated fats, sodium, and other items. The rules also provide that prepackaged products including certain sweeteners must not include characters, animations, cartoons, celebrities, athletes, pets, or interactive elements that are aimed at children. The rules also provide that the packaging must not promote or encourage the consumption of products with high caloric content.
Importers that import food and non-alcoholic beverages that are prepackaged and destined for the final consumer in Mexico and that exceed the established limits of certain contents (including added sugars, saturated fats, sodium, and other items) must also comply with the new front-of-package warning labeling requirement.
It is very important for U.S. and Canadian companies exporting to Mexico to be aware of the changes in the new NOM-051 and make any necessary adjustments to the labels of their products.
The Mexican government has established “verification units” that are authorized to evaluate that the labels of pre-packaged foods and non-alcoholic beverages comply with NOM-051. A copy of the labels must be sent to one of the verification units, which would review the label and advise whether any adjustments need to be made to ensure that it complies with NOM-051.
For challenges or suspension requests relating to the new requirements, the deadline for filing an action is 30 business days after the effective date of the amendment (i.e., by Nov. 17, 2020).
Need More Information?
- Agri-Food Canada Market Intelligence: New Front-of-Package Warning Seals and Other Labelling Changes
Should you have any questions about food labelling requirements, don’t hesitate to contact one of our helpful trade experts today.