An extensive study of trucking industry trends in social media was recently completed by TrueVoice on behalf of GE Capital, Transportation Finance.
The study was commissioned to understand the issues that are most important to the industry and involved a search of 250 million online outlets, tracking over 105,000 online social discussions relating to commercial trucking from May-September 2014.
More than 80 percent of online activity was dominated by three topics: safety and health; recruitment and employment; and regulatory issues. The discussions tend to be interrelated, touching on several of the issues simultaneously. Online conversations involving technology and equipment management made up about 11 percent.
Click here to download an infographic of the study’s key findings.