The World Customs Organization (WCO) yesterday announced the signing of a Memorandum of Understanding (MOU) with the International Trademark Association (INTA) in Brussels, Belgium, on July 14, 2014, aimed to increase their collaboration in the fight against counterfeiting.
The New York City based INTA is a global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. Members include more than 6,400 organizations from more than 190 countries.
“This agreement will go a long way to reinforce collaboration between government and the private sector in the battle against counterfeiting across the globe,” said INTA CEO Etienne Sanz de Acedo.
A joint press release explains that, “This partnership will provide INTA and WCO with a platform to strengthen Customs coordination through education and training projects, and through the exchange of information and best practices between Customs and the private sector. The organizations will also place a strong emphasis on public education to raise awareness about the dangers of counterfeiting and its impact on the global economy, including collaboration on INTA’s public awareness initiative, the Unreal Campaign.”
“To effectively fight against counterfeiting and piracy there is the need for strong partnerships between Customs administrations and the private sector; this is why I am very pleased at the signing of this MOU,” said WCO Secretary General Kunio Mikuriya.
The WCO represents 179 Customs administrations across the globe that collectively process approximately 98% of world trade.