The EU and China agreed today to formally publish a list of two hundred European and Chinese geographical indications -100 from each side- that will be considered for protection through a bilateral agreement to be concluded in 2017.
This publication opens the process for protecting the listed products against imitations and usurpations and is expected to result in reciprocal trade benefits and increased consumers’ awareness and demand for high-quality products on both sides.
The EU list of products to be protected in China includes products like Bayerisches Bier, Feta, Queso Manchego, Champagne, Gorgonzola and Polska Wódka while among the Chinese products aspiring to obtain geographical indications status in the EU we can find for example Yantai Ping Guo (Yantai apple), Hengxian Mo Li Hua Cha (Hengxian jasmine tea), Panjin Da Mi (Panjin rice) and Baise Mang Guo (Baise Mango). The publication of these lists is part of the standard procedure and opens a period for interested parties to present their comments.
The Chinese market for agri-food products is one of the world’s largest, and is getting larger every year, fuelled by a growing middle class population that has a taste for European food and drink products, often as a result of their international travels. The country also has a rich tradition of geographical indications of its own, many of which are still largely unknown to European consumers but which should now become more widely available thanks to the agreement. Click here to read more.