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Air Cargo Must Have a Digital Strategy – ‘not just for growth, but for survival’

(Alex Lennane – The Loadstar)

Players in the air cargo industry without a digital strategy for the future face a competitive threat from disruptive technology, delegates heard yesterday at a conference at Air Cargo Europe in Munich.

“A digital business model is not just for growth but for survival,” said Marcus Fromm, managing director, Accenture Freight. “Time is running out. We can’t wait another 15 years. There needs to be action now, and far outside the scope of the industry’s circle.”

Speakers agreed that the industry should be talking to companies outside freight to avoid a technology threat which could involve e-commerce transactions and the way air freight is booked and sold. Click here to read more.