Mall crowds were relatively thin on Black Friday in a sign of what has become the new normal in U.S. holiday shopping: the mad rush is happening the night of Thanksgiving and more consumers are picking up deals online.
Most major retailers now open Thursday evening and are extending holiday deals rather than limiting them to one day. The result is a quieter experience on what has traditionally been one of the busiest, and sometimes most chaotic, shopping days of the year.
“It just looks like any other weekend,” said Angela Olivera, a 32-year-old housewife shopping for children’s clothing at the Westfarms Mall near Hartford, Connecticut. “The kind of crowds we usually see are missing and this is one of the biggest malls here. I think people are just not spending a lot.” Read more here.