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How Can New Product Forecasting be Improved?

Posted June 06, 2016

(Tom Ryan – Retail Wire)

According to a study from Martec International and Relex, the biggest challenge for North American retailers regarding forecasting is around new products.

A whopping 73 percent of North American retailers cited new product forecasting as a challenge, notably above the response from overall global retailers at 58 percent. The study was based on 126 interviews across North America (Canada and U.S.), Germany, U.K. and Nordic countries (Denmark, Finland, Norway and Sweden).

“The U.S. tends to be the country where most new products are developed and launched and so this causes greater problems for North American retailers than elsewhere,” Martec noted in its study. Click here to read more.