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Soda, Motorcycle Prices Rise as Tariffs Hit Home for Consumers

(Patrick McGroarty & Bob Tita – Wall Street Journal)

Consumers are starting to see higher prices for recreational vehicles, soda, beer and other goods that now cost more to make as a result of recent tariffs on metals and parts.

When costs rise, manufacturers generally must chose whether to absorb bigger bills for aluminum, steel and imported components, or pass the increases along to customers. Many manufacturers in recent days, including Coca-Cola Co. and Polaris Industries Inc., have said they plan to raise prices.

U.S. steel and aluminum prices are up 33% and 11%, respectively, since the start of the year, as producers and their customers begin to price in the tariffs that the Trump administration first applied on foreign-made metal in March. Tariffs on a host of additional imported products from China this month have added costs for companies that use those components to assemble their products in the U.S. Click here to read more.